Marketing Plan

A marketing plan is a tool that highlights the profile you want to share with your network. It provides your network with a direction on how they can help you find that next opportunity.

The marketing plan includes your professional objective, target functions and target companies. Target market, qualification profile, key skills & areas of expertise, professional experience summary and education.

It is a written document that can be shared with your networking group. The marketing plan provides instructions for your network on how they can help you. It’s a discussion document to be used which does not put your contacts on the defensive as a resume could do.

The marketing plan is a tool that gives you a daily direction and a means to focus on those target jobs and companies you are best suited for which is similar to a map. You are not asking for a job you are asking for advice and sharing contacts to open doors at your target companies.

Click here to access and download a sample of Marketing Plan Template

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