There are many ways to find and apply for open positions. In previous years, many people would look through newspaper classified ads and send their resume in through the mail. As with many other things today, the internet has taken over that channel and become an indispensable tool for finding and applying for a job. Of course, with this change has come new ways to approach a search and many new tactics to learn and master.
Your First Step
As with any job search, you must first define what you are looking for. This is especially important with an online search because the systems are automated and the job postings you receive will be fully dependent on what you put into the system. For more information about a self-assessment, click here.
First, define the job(s) you are looking for. This includes sample job titles, the level of the position (entry level, manager, executive, etc.) and the qualifications for these types of positions that you possess. Then define the types of companies that you want to work for (industry, size, location, benefits, etc.). Finally, create a list of keywords or phrases that define the role and/or responsibilities that you are interested in. These keywords are critical since the automated systems will be searching for these words to match you with a position.
Once you have all this information, you can now begin an intelligent search that should yield listings that are a good match for you and will give you the best chance for success.
The General Search
General search tools are the most popular and most used instruments on the internet. Examples of general job search boards are LinkedIn, CareerBuilder, Dice and Monster. The benefit is that many, many jobs are on these boards. The challenge is that many, many people are using them and applying for the same jobs. They should be considered one tool in your overall plan, neither disregarded nor over-emphasized.
The first step to all of these job boards is to create an account. You will be asked much of what you defined in the “Your First Step” section above – what you are looking for and what skills you have to offer. It may also ask for your resume, so companies and recruiters can find it if they decide to search the job board’s database.
Most job boards allow you to create a search and save it, so you don’t have to reenter your information each time. They also will usually offer the option to create alerts to email your search results periodically so you don’t have to go back to the job board all the time. This can make your search much more convenient, but can also become overwhelming if your search is too broad or you sign up for too many notification emails. Make sure to keep your search narrow with your well-defined keywords and search criteria.
The Targeted Search
Similar to the General Search, a Targeted Search uses your criteria to return job postings that you may be interested in. However, Targeted Searches focus very narrowly on specific companies, locations and industries. A Targeted Search focuses on the website of a company you are interested in, an industry group’s website that offers job postings or a job board that allows you to enter very specific parameters to your search. The benefits are that you receive job postings that are usually much more in line with your criteria and there are usually fewer applicants. However, you will most likely receive far fewer postings and this type of search can be more time consuming.
To engage in a Targeted Search, make a list of the specific companies you are interested in and visit each of their websites. You can use a free online map searching tool or directory to find companies within a specific location. Also search for industry groups to determine whether they offer job postings. Some of these sites will allow you to set up email notifications, but often you will have to keep checking yourself.
Inbound Marketing
Inbound marketing is promoting yourself through content distribution, all which serve to bring those searching for you (or someone like you) closer to you and your brand. Examples of content marketing include blogs, podcasts, video, articles, newsletters, whitepapers and social media sites. In these areas, people searching are more likely to get informed and hire someone who demonstrates a subject matter expertise in his/her field.
